MY CV
Work & Education
ASSOCIATE INSIGHT DIRECTOR, CANVAS8
Oct 2018-Dec 2021
Blending behavioral science, cultural intelligence, consumer behavior, and strategic insights
Designing, directing, and conducting bespoke research projects. Methods include: survey design, stakeholder interviews, desk research, expert interviews, discussion groups, semiotics, vox pops, and ethnography
Writing behavioral insights-led content for the Canvas8 Library, a leading resource for brands looking to understand global consumer behavior
Presenting insights to clients, public webinars, and at industry events
BUSINESS PSYCHOLOGY CONSULTANT, THE CHEMISTRY GROUP
June 2018
Fixed term contract work on science team at I-O/business psychology consultancy
Worked on R&D, investigating the impact of social desirability bias on self-reported personality and motivation assessments; conducted evaluative neutralization and created social desirability scales for future assessments
Performed exploratory factor analysis and reliability tests
MEDIA AND CONTENT STRATEGIST, NECTAR COMMUNICATIONS
May 2013-Aug 2017
Led media strategy for product PR and corporate communications; wrote targeted pitches for outreach; developed and fostered relationships with reporters; secured media interviews and coverage for clients with top business, technology, and trade publications
Wrote and/or placed content on behalf of clients including SVP-level executives
Developed clients’ company messaging and positioning; wrote media scripts and Q&As for executive spokespeople
MASTER OF SCIENCE IN SOCIAL COGNITION, UCL
Sept 2017-Sept 2018
Graduated with Distinction (GPA 4.0)
Courses: Social Cognition, Affect, and Motivation; Public Ethics; Statistics; Current Issues in Attitudes Research; Social Neuroscience; Equality, Justice, and Difference; Understanding Individuals and Groups; Research Methods; Ethics of Counterterrorism
Thesis: Investigating Moral Judgments Towards Refugees Using The Identifiable Victim Effect and Sacrificial Dilemma (78)
BACHELOR OF ARTS IN PSYCHOLOGY, SYRACUSE UNIVERSITY
Sept 2008-May 2012
Graduated on Dean's List (GPA 3.4)
Key courses: Cognitive Psychology; Human Behavior; Social Psychology; Criminal Justice; Forensic Psychology